Services

•  Media Planning & Buying - Using best practices and planning tools, LB3 Interactive can create customized media schedules both within and outside of our media network. We buy and optimize media in multiple phases to create the most efficient media-creative mechanisms and the highest possible return on investment.

•  Lead Generation and Validation - The LB3 team draws upon more than 10 years of experience crafting successful direct marketing and lead generation programs for consumer, technology and business-focused clients. With a disciplined process of media/creative testing, lead validation and performance pricing, LB3 can achieve client goals for both volume and post-lead conversion.

•  Affiliate Network Building and Management - LB3 Interactive utilizes proprietary affiliate management software to build and manage high-performance media networks for its clients. By utilizing superior creative strategies and media partnerships, LB3 is able to deliver more impressions and higher value real estate. The result: more customers and more revenue for our clients.

•  E-mail and Search Marketing - Search marketing through Google, Overture and smaller search engines not only offers an efficient way to drive leads, but a viable platform to test different creative and messaging strategies. LB3 Interactive uses search as a lead-generation channel and test bed to refine creative and targeting.

We also utilize well-tested email sources to give an immediate boost to campaign results. In certain cases, we can work with clients and publishers to tailor multi-stage email programs to guide prospects through the sales cycle.

•  Account Management services - Our client management services include periodic account review conference calls to ensure our campaigns are performing and profitably converting. On these conference calls we will analyze the results and discuss steps for future techniques. Also, our efficient account team updates clients on all aspects of their marketing development. The account team organizes a kick off meeting to develop strategy, media planning and brand analysis at the beginning of every campaign.

•  Creative Services - LB3 Interactive supports its clients' creative needs by providing creative consultation and production as needed. Most often we propose creative strategy as part of an integrated media-creative solution to meet the client's goals. We design all of our work to be responsible to the brand and support current awareness and messaging goals in the market. Our creative services include website development, banners, landing pages and most categories of web interaction.

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